Websites inform
A website's job is to attract and convince: clear messaging, fast pages, search visibility and calls to action. Content management lets your team publish without developers.
Web applications do work
A web application stores data and supports workflows: customer portals, admin dashboards, booking systems, CRMs. It needs authentication, permissions, databases and APIs.
Comparison
| Website | Web application | |
|---|---|---|
| Primary goal | Inform and convert | Complete tasks |
| Users | Anonymous visitors | Logged-in users |
| Key tech | CMS, SSR/SSG, SEO | Auth, database, APIs |
| Success metric | Traffic, enquiries | Task completion, efficiency |
Connecting the two
The best results come when the website feeds the application — for example, website enquiries flowing straight into lead management with source tracking.
Conclusion
Know which job you are hiring for. Explore our web development services.
