Signs your CRM doesn't fit
- Salespeople keep leads in personal notebooks or spreadsheets.
- Custom fields and workarounds everywhere.
- Reports require exporting to Excel.
- Dealers or partners can't be managed properly.
Comparison
| Ready-made CRM | Custom / configurable CRM | |
|---|---|---|
| Setup time | Days | Weeks |
| Fit | Generic | Your process |
| Pricing | Per user, ongoing | Build + hosting |
| Integrations | Available connectors | Anything with an API |
What a good CRM must do
Capture every lead, assign it instantly, remind people to follow up, and show management the pipeline. See FairBazaar CRM and our dealer CRM reference implementation.
Conclusion
If your sales process is your edge, your CRM should fit it. Learn about custom CRM development.
